Recommended by Kids Dietitians†, Weet-Bix™ Little Kids Essentials contains essential nutrition that supports little kids reaching healthy growth and development milestones^ which is crucial in younger years. † In an independently administered survey conducted in 2020 amongst 145 qualified Kid’s Dietitians. ^Contains nine essential vitamins and minerals that contribute to little kids healthy growth and development as part of a healthy diet. Allergen may be present: Wheat| Gluten Country of Origin: Made in Australia from at least 98% Australian Ingredients