Did you know that hair is 90% protein? Daily damage strips this protein away. That’s why Dove Intensive Repair + Ceramide Serum is formulated with patented Bio-Protein Care technology, backed by 10 years of research. Part of our Damage Therapy system, this nourishing formula offers 10 transformative benefits for damaged hair: repairs at a molecular level, protects from future damage, reduces breakage and split ends, restores strength, improves smoothness, boosts shine, seals hair cuticles, softens strands and simplifies styling. Apply 1–3 pumps of serum to damp or dry hair from mid-lengths to ends. Do not rinse. For up to 10x stronger hair, complement your routine with Dove Intensive Repair + Ceramide Shampoo, Conditioner and Mask. At Dove, we believe no young person should be held back from reaching their full potential. Since 2004, we’ve been building self-esteem and confidence in young people – and by 2030, we’ll have helped a quarter of a billion through our educational programs and resources. When using Dove Intensive Repair + Ceramide Shampoo and Conditioner vs non-conditioning shampoo.