TONI&GUY Purple Shampoo and Conditioner system fights against brassy hair tones and brightens bleached hair. It has a brilliant effect on unruly hair and will leave hair shiny and soft. The violet dye helps colour correct yellow and brassy hair tones and helps keep your hair vibrant and shiny. On the colour wheel, purple is opposite yellow. This is why purple pigments neutralise yellow and brassy tones in blonde, silver and grey hair. This exclusive formula, with Pearl Extract, also helps boost shine.^ Massage onto wet hair from root to tip. Leave in your hair for 2-5 minutes and rinse thoroughly. For greater results, follow with TONI&GUY Purple Conditioner. At Toni&Guy, we believe that you shouldn't have to choose between hair that looks great & hair that feels healthy. That's why we've harnessed our 50 years of salon experience to create an expertly crafted range of products that are as hard-working, multitasking & discerning as you are. So, no matter how you style or colour your hair & no matter where your day takes you, your hair will always look strong, feel healthy & be salon approved. Strengthen, refresh, hydrate, nourish or moisturise with our wide range of hair care products. We would love to hear your thoughts! If you enjoyed using this product, please share a review. For style inspiration & professional tips, go to TONIANDGUY-PRODUCTS.COM.AU. ^With Shampoo & Conditioner system. Country of Origin: Australia