Long lasting Firm hold, that brushes our easily for all day firm hold. Long lasting firm hold that brushes out easily for an all day hold. We all want to express our true personality and we know that hair matters. Good hair days give confidence, which makes you the best you can be to those around you. VO5 brings you a full array of hair products and expertise to help you achieve your personal look. We have trusted high quality products, designed to achieve hair that looks and feels the way you want. We can give you the latest trend-led innovations that help you express yourself and your style. VO5 has the products and expertise to help you confidently create the hairstyles that express the very best of you. In 1955, hairdresser to the stars Alberto and a talented chemist changed the world of hair care forever with the introduction of Alberto VO5. Originally created in Culver City, CA as a conditioning hairdressing for Hollywood leading ladies to offset the harsh conditions of movie sound stages, VO5 quickly became a favourite in households across the country. The name VO5 comes from the 5 Vitamin Oils that are included in every product and are essential for healthy, beautiful hair. In only a few short years, VO5 became the number one hair care brand in its category, and still remains a favourite today. Since the launch of the original hairdressing product, Alberto VO5 expanded their hair care line to include shampoos, conditioners and styling products that are a trusted staple for families. Visit our website for our full range of products such as hairspray, styling products, wax, mousse, hair treatment, heat protect sprays, flexible paste, styling gel and many more variants.