TRESemme Purple Toning Shampoo, enriched with purple pigment and coconut oil, removes brassiness and yellow tones, resulting in a light, bright blonde. As part of the TRESemme Pro Collection Purple Toning range, it’s never been easier to achieve the blonde you want. This shampoo contains nourishing oils that rehydrate dry hair caused by bleaching, giving you soft and vibrant hair. Better still, it features our Pro Style technology to leave your hair strong and manageable over continued use. For best results, use the complete range to enhance your colour and nourish bleached hair.This shampoo is Step 1 in our Purple Toning range. Directions: apply to wet hair, lather, then rinse thoroughly. For best results, follow up with our Purple Toning Conditioner and Purple Toning Hair Mask in Steps 2 and 3. Get salon-quality hair at home with the TRESemme Pro Collection range.Since our salon beginnings in 1948, TRESemme has been creating professional-quality haircare products to help you achieve the look and style you want, every time. TRESemme understands how great hair gives you the confidence to walk taller every day. Inspired by stylists and tested in salons, our products are designed to help you achieve salon-gorgeous hair every day. These are salon-quality formulas without the high price tag. TRESemme does not test on animals and is PETA approved worldwide. To learn more about the range or access stylist tips and tricks, go to our website. Country of Origin: Australia