Did you know that hair is made of 90% protein? Daily damage strips this protein away. That’s why Dove Intensive Repair + Ceramide Shampoo is formulated with patented Bio-Protein Care technology, backed by 10 years of research. The technology delivers 1 trillion molecules of a key amino acid, the same amino acid that makes up the protein most lost due to hair damage. This helps repair the hair from the inside, leaving hair stronger, smoother and healthier-looking with every wash. Part of our Damage Therapy system, this shampoo protects, repairs and restores hair to reduce signs of damage. Made with glutamic amino serum, the formula works at a molecular level to repair damaged hair and deeply nourish its natural structure, resulting in 10x stronger hair fibres. Apply to wet hair, gently lather and rinse. For best results, follow with Dove Intensive Repair + Ceramide Conditioner, Mask and Serum. At Dove, we believe no young person should be held back from reaching their full potential. Since 2004, we’ve been building self-esteem and confidence in young people – and by 2030, we’ll have helped a quarter of a billion through our educational programs and resources. When using Dove Intensive Repair + Ceramide Conditioner and Shampoo for damaged hair vs non-conditioning shampoo.