Colgate Total Active Prevention Deep Clean Toothpaste. Clinically Tested 24 Hour Antibacterial Protection 3X More Effective at Fighting a Root Cause Rich, dense foam with high-cleaning microparticles helps prevent the formation of tartar along the gumline and on teeth. Helps strengthen, reharden and protect enamel to prevent erosion. A multibenefit toothpaste Helps prevent many oral care issues^. This formula contains a unique system that stabilises our active ingredient and is designed for superior^^ performance. Size: 200g Flavour: Mint Directions for use: Brush thoroughly at least twice a day, for at least 2 minutes, or as directed by your dental professional. Do not swallow. Rinse with a small amount of water. Not recommended for children 6 years or less. Colgate recommends specially formulated Colgate children's toothpaste. 2x daily (every 12 hours) brushing with 4 weeks continued use. Fight tartar, cavities and bad breath based on bacterial plaque reduction vs. non-antibacterial fluoride toothpaste with 3 months continued use. ^bad breath, cavities, enamel erosion, tartar, plaque, stains, bacteria on gums. ^^vs. a non-antibacterial fluoride toothpaste. We've switched to a recyclable tube & carton! Follow local council guidelines for recycling. HDPE 2 plastics or recycle with TerraCycle. Country of Origin: Made in Thailand