Colgate Advanced Whitening Toothpaste is a teeth whitening paste with active Micro-Cleansing Crystals, clinically proven to gently polish and effectively whiten your teeth. • Micro-cleansing crystals help polish away surface stains from the enamel to promote the natural whiteness of teeth • Removes plaque with brushing and prevents tartar build-up • Strengthens tooth enamel and protects against cavities It fights plaque and cavities to ensure your teeth stay as healthy and strong as they are white. The active micro-cleansing help polish away surface stains from the enamel and promote the natural whiteness of teeth. Continued use and twice daily brushing will also help teeth stay naturally whiter for longer. Colgate Advanced Whitening Toothpaste is sugar free, gluten free and vegan. Made in a recyclable tube (does not include cap). Boxed Contents: 1 Toothpaste Size: 115g Smile on! We believe glowing confidently starts by owning your smile. It doesn't matter what others think, as long as you keep your smile strong you can rock your day. Clinically proven to effectively whiten your teeth, we're here to help you be unstoppable. So Flaunt your look and feel your best, knowing there is a little magic in every white smile.