Red Bull Energy Drink, Red Edition, 250ml RED BULL GIVES YOU WINGS Inspired by functional drinks from the Far East, Dietrich Mateschitz founded Red Bull in the mid-1980s. He developed a new product and a unique marketing concept and launched Red Bull Energy Drink on April 1, 1987 in Austria. A brand new product category - Energy Drinks - was born. WHEN TO DRINK Appreciated worldwide by top athletes, students, busy professionals and travellers on long journeys. WHAT’S INSIDE THE CAN Caffeine: Caffeine was already known by ancient civilisations. They consumed it from natural sources like tea, coffee, cacao beans and cola nuts and appreciated its stimulating effects on the human body. B-group vitamins: Vitamins are essential micronutrients that are required for maintaining normal body functions. Sugars: Red Bull Energy Drink is made with sugar sourced from sugar beets. Taurine: Taurine is an amino acid, naturally occurring in the human body and present in the daily diet. It is involved in a wide range of biological processes. Alpine Water: Naturally, water is a main ingredient of Red Bull. Allergen may be present: N/A Country of Origin: Made in Austria for Red Bull GmbH.