Coles has the L'Oreal Préférence St Honoré 3.12 at the regular $28.00, which matches Woolies exactly, but there's also a special price of $2.80 floating around on the same shelf tag (was $14.00), so it's worth scanning the barcode in the Coles app before you put it in your trolley. Shade 3.12 is a deep, cool-toned brown that leans closer to soft black than your average dark brown, so if you're covering greys or just want that Parisian-salon look without booking an appointment, this one delivers. Chemist Warehouse stocks it too, so if neither Coles price works for you today, it's worth a quick comparison before you commit.